Quit being a bench press bro (where every day is chest day), and build a Herculean aesthetic that not only satisfies your ego (we all have one), but has everyone in the street staring you up and down like a living, breathing Greek God.
(EVEN IF YOU HAVEN'T MADE AN INCH OF PROGRESS 
IN THE LAST 6 MONTHS)
Straight from the sweaty, chalk-covered, and overly-caffeinated hands of Meathead Mullan
Phuket, Thighland 
April 13, 2017 
1:13 AM 
I’ve been called King Qwuads, Quad God, a "Fucking Meathead", and more salty words muttered under a client’s breath than I could ever hope to count.

To throw this all into a single shaker cup and boil it down to one sip:   

I'M ONE OF THE BEST HYPERTROPHY COACHES IN THE MUSCLE BUILDING GAME
CALLING ALL MEATHEADS
Look.

This shit ain’t easy.

I’m not just talking about whether or not you know how to:

- eat effectively for fat loss or muscle gain 

- take full advantage of smart supplementation

- pay attention to the right recovery metrics for the transformation you’re trying to achieve

Truth be told, all of the above…that’s the easy part.

Doing it is not the issue, how you are going about it, is.

IT'S NOT ABOUT MOTIVATION
Everything you’ve ever been told about motivation is utter bullshit.
When it comes to having the mental fortitude to do what needs doing, relying on intermittent bursts of motivation will cause you to fall off the tracks before you get started.     
     
Motivation is a false god.     
     
If you rely on motivation to get you to where you want to be, then your chances of success will shrink faster than you can say "do I even lift?"   
     
That being the case, do you have:     
     
- the discipline to stop wheeling through the same old rolodex of excuses you’ve been using for months, if not years?  
     
- the discipline to keep yourself from wallowing in a sea of grease-soaked pizza boxes, shitty beer, and bags of gummy worms?
     
Because discipline is what it’s going to take to radically transform your physique over the next 180 days. But, that doesn’t mean to do so is impossible.     
     
I’m going to level with you.     
     
The level of discipline needed to become a member of the MASSthetics Physique Coaching is not for everyone.     
     
Few come by it naturally, and fewer can cultivate it.     
     
Why?     
     
Because it’s fucking hard, and calls for the rare ability to delay gratification.     
     
Do you have the grit required to truly do what it takes to build a MASSthetic physique?

Well, do you? 
     
But first, let me tell you about this snivelling little ectomorph who used the foundation of MASSthetics to build his way to way into a Nationally Qualified Bodybuilder.
MEATHEAD MULLAN IS NOT YOUR AVERAGE MEATHEAD
Meathead Mullan is the secret weapon behind hundreds of meatheads who can now out pec-flex the worlds most iconic titty-dancer: 
The Rock
I help:
- Meatheads who are tired of stagnating in boring, repetitive workouts, wandering aimlessly about the gym with no idea, and no plan.

- Meatheads who are tired of putting hours upon hours in the gym, only to look the same month after month.    
    
- Meatheads who are tired of being asked: "Do you you even lift Bro?"    
    
Meathead Mullan himself develops the training programs that leaves guys knowing that they have truly pushed themselves to the point where they can practically feel themselves growing with every curl, every press, and every squat.
    
I’m THE “Physique Architect” of MASSthetics, a nationally qualified bodybuilder, and the shot-caller behind the incredible transformations of these glorious meatheads.
Emily S. 
Seattle, USA
Mark C. 
Comox Valley, Canada
Bretton G. 
Edmonton, Alberta
WHAT DOES MEATHEAD MULLAN DO?
Meathead Mullan builds muscle in places it has no business being built.
I’ve built 35 pounds of muscle on a guy who couldn’t break 170, even though he quite literally ate everything in sight.   
   
I’ve melted 30 pounds of fat that one lifter had been struggling to get rid of for years. Then, we built it back in the form of muscle tissue.   
   
I’ve helped countless lifters make more progress in 180 days of working together, than they managed to cobble together in the previous 365.   
   
Bold and braggadocios claims?   
   
Absolutely.   
   
But who am I to keep you from the truth, or dim the light that fuels me?

A wise man once told me:   
   
“If you’re good at something, and I mean really good, you owe it to the world to let them know.”   
   
So, here we are.   
   
But, I wasn’t always “here.”   
   
Matter of fact, I’ve spent a fair share of my own time in the gym not making any progress whatsoever.   
IT WAS THE MOST FRUSTRATING TIME OF MY LIFE
Here’s what happened…
For any tried and true meathead, there’s little better than knowing that you’re doing all the right things, putting in the work day in and day out, and seeing yourself progress from week to week, and month to month.       
       
On the other side of that coin, there’s nothing more frustrating than believing that you’re doing all the right things, showing up to train day in and day out, and seeing the same old physique staring back at you in the mirror.       
       
It’s enough for some to throw in the towel altogether, and alas, many do.

So, I ask you:       
       
Are you tired of staring at the same physique in the mirror that you were 6 months ago?       
       
Are you fed up with not being able to add any weight to the bar?       
       
Are you frustrated with having confidence levels that seem to have shrivelled up like a pair of testicles dipped into Arctic waters?       
       
Perhaps most importantly…       
       
Are you fucking sick of not being able to wear an extra-schmedium t-shirt to it’s full potential?

My friend, I don’t know about you.

But I can vividly remember a time when I would be screaming YES to all of the above.

For 8 infuriatingly frustrating months…       
       
…I went nowhere:     
       
 - My physique reminded the same.

 - My weight didn’t budge.       
       
 - My clothes fit the same.       
       
 - I fought tooth and nail to add 5 pounds to the bar.      
       
And I truly believed I was doing all the right things.       
       
At the time I was trying to grow into a new shirt size, add 10 pounds to the scale, and deep down, make my girlfriend more wet than the towel I used to keep the sweat off my face.    
       
 - I was training 6 days per week.

 - I was tracking my food, eating “clean,” and making the majority of my own meals.

 - I wasn’t drinking much (aside from some red wine on occasion).

 - I made sure I was always hydrated, getting enough sleep, and kept my stress low.

 - Like a good boy, I was taking all the basic supplements and making sure no stone was left unturned.       
       
On paper, I should have become more jacked, shredded, and tanned over those 8 months.       
       
Yet much to my dismay…       
       
…when I looked back after 8 months of working my ass off, day in and day out, the needle hadn't budged, the scale showed the same numbers, and I was nowhere near where I wanted to be.       
       
That painful moment of realization, was the closest I’ve ever come to throwing in the towel altogether.       
       
But, I didn’t.       
       
Instead, I took a weekend to unwind, eat a few burgers, knock back some margaritas, and eat a plate of cookies. You know, typical, frustrated human shit.       
       
After drowning my sorrows and frustration in food for a weekend, I rallied the troops (my discipline), and got back in the saddle.       
THE JOURNEY TO WHERE I AM NOW BEGAN WITH GETTING OUT OF MY OWN HEAD
I’m a programming nerd.
Meaning, I love poring over new training ideas, studying what those bigger, and stronger than I do, and exploring how the great bodybuilders of days gone by used to train.    
    
Which is great for my clients, because they’re exposed to ideas new and old, capped off with my own unique twists.    
    
But, it’s terrible for me, because all I want to do is try everything, all at once. 

Which is a surefire way to never change.    
8 MONTHS SPENT IN A HELLISH PIT OF DESPAIR
I needed help.
At the peak of my frustration over those 8 long months, I finally came to realize that enough was enough.

I couldn’t go on like this; giving my heart and soul to every training session, limiting my doughnut consumption, and having my mission so high up on a pedestal, that I couldn’t figure out the path to get there.        
        
Even though I was able to do exactly that for everyone I was working with.        
        
It was a right bit of headfuckery, and nearly had me take a break from the gym. 
        
That is, until I bucked my ego, swallowed my pride, and hit ‘send’ on the email to the bodybuilding coach I’d had my eye on for months.

As my own confidence began to shrivel into nothingness, as if it were slowly, painfully being sucked into a black pit of despair, I pulled my physique, and my confidence out of it’s sky-high free-fall by sending that email.

After a little back and forth, my first training phase, supplement protocol, and initial nutrition plan landed in my inbox with a innocuous “ping.”        
        
18 months later, I haven’t slowed down or looked back once.   
        
The progress I’ve made since that fateful has day is double what I made in the 2 years prior.        
        
My confidence has been steadily climbing upward, with no dips, flatlines, or stalls.       

At the end of the day, I made a sacrifice in terms of my finances and my ego…

…and as a direct result, my life has never been better.        
A MEATHEAD WITH DISCIPLINE, IS A MEATHEAD WHO WILL ACHIEVE THE CHANGE THEY DESIRE
To that end… 
Are you willing to make sacrifices in order to reach your goal? 
Are you willing to actively practice building or improving your self-discipline? 
Are you willing to persevere when you’d rather drown yourself in a literal vat of Haagen Dazs? 
Are you willing to get out of your own head, and stay there, in order to see the physique you’ve been dreaming of?
MASSTHETICS CONSISTS OF:
  •  Customized training phases delivered to your phone, allowing you to have everything you need when you step foot in the gym. 
  • A nutrition plan that allows you the freedom and flexibility to not live off of steamed broccoli, boiled chicken, and bottles of Cholula hot sauce.  
  • Every ounce of accountability, support, and guidance that you need to be successful. The people I work with, they get me. 
  •  If you ask the people who have invested into themselves, and “got me,” well, the results speak for themselves.
BEFORE YOU TRIP OVER YOURSELF RUSHING TO APPLY FOR COACHING (yes, you must apply), YOU NEED TO READ THIS:
The MASSthetics coaching program isn’t everyone’s flavour of protein shake.
Nor should it be.

I’m deathly serious about this.

For example: if you’re one of ‘those people’ who think that simply paying someone in hopes of them somehow doing your dirty work will solve all your problems, without you making any effort to change anything, you should not apply.             
             
If you’re not willing to put forth sweat equity, or say ‘no’ to the cake and donuts that your coworkers bring in every other day.             
             
Then sweet-cheeks, this isn’t the program for you.             
             
I mean no offence, and I’m sure you’re wonderful, but if you fit the bill of any of the above, we’re both going to be banging our heads against the wall within a matter of weeks. 

And, I don’t help people become jacked, shredded, and tanned because I get some twisted pleasure from knocking myself senseless out of frustration.             
             
It’s for these exact reasons that you're going to have to ‘apply’ to be considered for entry into the MASSthetics Physique Coaching program.             
             
That said, I do know many other coaches (some who specialize in helping you say ‘no’ to cake), and I’d be happy to point you in their direction.             
             
But, the MASSthetics Physique Coaching program is for unruly lifters who are ready and willing to leave their breakfast spread across the gym floor (okay, not literally), refuse to take ‘no’ for an answer, and will move hell and high water to crush their goals.             
             
The lifters currently inside the fabled halls of MASSthetics Physique coaching know exactly what they want, but weren’t quite sure of how to achieve it.             
             
Which is where my wicked, unruly self comes in. I’ve got your road map ready and waiting. I plot the route and set your course, but you must be prepared to sail the ship yourself. Savvy?             
             
(I mean, I can't cook your chicken or tie your shoes for you).             
             
The time has come for you to make a choice, and pick Door A, or Door B.             
             
Behind Door A, you'll find the exact same situation you're in right now. Your physique hasn't changed in months. The weight on the bar is the same, and you're not getting any leaner.             
             
But, behind Door B...you're going to find progress. You’re going to find the results, physique, and confidence that you crave.             
             
If you think you’re a good fit for MASSthetics Physique Coaching, and you're ready to see what's behind Door B...hit the jump, give a stiff middle finger to stagnant progress, and apply through the form down yonder.             
             
Yours in MASS,             
             
_Meathead Mullan             
A FINAL WORD
MASSthetics isn’t smoke and mirrors, and the self-professed Physique Architect knows a thing or two about a thing or two when it helping people look incredible naked, and equally as eye-catching with clothes on (which is no easy task).

Proof, you say?
Erik A.
Comox Valley, Canada
Yalaina D.
Radford, USA
John P.
Ohio, USA
IF YOU'RE STILL READING ALL THE WAY DOWN HERE, CHANCES ARE YOU'RE ON THE FENCE ABOUT APPLYING
Man, I understand. It’s not a decision I’d take lightly myself, and nor should you.
Here’s the thing, though.           
           
You don’t know what you don’t know.           
           
As it stands right now, given that you’re all the way down here, I believe I can safely assume three things.           
           
1. You don’t know how to break free from the feeling that you’re wandering around the gym with your head hanging between your knees, trying to figure out how to make your physique great again.

2. You don’t know what you need to do drag your plummeting confidence levels up from the torrid pit of despair that they’re currently toiling in.           
           
3. You don’t know how to cling to the last remaining scraps of your self-discipline to keep training. You’re watching helplessly as they slip through your palms like razor-wire, cutting deep into your skin, causing warm, sticky blood to pool around your idealized image of self-worth and masculinity.           
           
Yes, I know that sounds harsh, and not something you’d expect to read here.         

I only write like so because that’s exactly how I felt at the peak of those 8 hellish months where nothing changed         
           
My dear Meathead, I’m here to help you make your physique, confidence, and life great again.           
           
All you need to do is take the first step, and apply below.
Copyright 2016-2017- MASSthetics - sipping on espresso