• YOU BECOME WHO YOU SURROUND YOURSELF WITH
Mullan’s Meatheads is not for newbies. You must have already paid your “gym dues” to be allowed access.
Because too many other programs and Facebook groups are aimed at bottom of the barrel, beginner-level “never picked up a dumbbell” fitness newbies who will slow your roll and drag you down by virtue of boring the ever-living shit out of you with never-ending dumbass questions.
Now, I’m not saying questions or learning is bad (quite the contrary actually) – BUT you need people who are at your level (and above) in order to continue achieving your goals.
We are those people.
• IT'S ABOUT MUCH, MUCH MORE THAN YOUR TRAINING PROGRAM
You’re a disciplined motherfucker, and that’s what I like about you.
Believe me, it’s hard to go wrong with voracious study and persistent execution. I have no doubt you will eventually figure it out. You’ll get there in the end, even if it takes you a bit longer than others.
But here’s the thing: If another article, or new training style, or “breakthrough” programming regimen could’ve fixed whatever it is that’s getting you stuck right now… you’d have already fixed it yourself and broken through by now.
This means there’s more to it than your ever-growing stack of training programs.
Mullan’s Meatheads can help you conquer your issues which are bigger than the simple stuff you’ll find in the many free ebooks and revolutionary new programs with names like “Method” and “System” in the title.
You’ll get plenty of muscle-building insights and fat-loss advice to bust your body into growing again, but just know that these are icing on the cake. It’s time to go deeper…
• BECAUSE YOU'VE BEEN GOING AT IT ALONE FOR TOO LONG
Many of us consider being able to do our own programming one of those key indicators that you’ve “made it” as a strength or physique athlete.
I mean, trying to teach yourself how to create effective routines is no small feat. Certainly nothing any Joe or Jane off the street could accomplish.
The dirty flip-side to this belief though, is that we are above asking for help when we need it.
We’ll often drive harder and spin our wheels faster, locked in place, than admit we need a second set of eyes to help guide us out of the tar pit of lost gains…
I’m all for “DIY programs”, but there’s a time and a place. And if you feel like you’ve been running in circles lately, now is the time to make a change, and I’m giving you the place…
• MULLAN'S MEATHEADS IS YOUR TICKET TO THE BLEEDING-EDGE OF PHYSIQUE COACHING
As you can see from my training vids on my blog and post-workout swolfies on Instagram, I’m a pretty big fan of social media and what it has to offer.
No time before now has there been the ability to show off your huge leg gains so easily.
But when does social media begin to hinder your progress instead of help it?
Sure, social media and public forums can be a good outlet for some people – sharing the lifting love and connecting with fellow gym-goers.
But too often, your level of “connection” in this over-connected world can get spread way too thin.
You may have a hundred followers or a thousand (or maybe only a couple dozen)... but how many of those people would actually consider you a real friend?
The world is quickly turning away from mass-connected online spaces in favour of private communities, hidden from the outside world.
The Internet is returning to the ways of the Elks, the Masons, and the Knights of Columbus: high-quality, closely-bound groups of people sharing a common interest and holding high standards for entry.
Because if everyone’s special, then no one is special.
• THIS IS WHY YOU WANT A FEARLESS LEADER WHOSE BEEN IN YOUR SHOES
I’ll level with you: there are a lot of “fitness coaches” out there.
Even if you exclude the ones who teach anything to anybody with a pulse and a wallet (because there's damn sure there’s a lot of those), you’re still talking a good handful of strength & conditioning coaches who confidently know their way around a barbell.
That’s where I’m different.
You see, there’s a “generation gap” when it comes to guys like us going after aesthetic goals and getting really damn strong.
It’s hard to relate to that burning “fire in the belly” of young dudes if you’re decades removed from that game already.
Instead, I’ve been where you are – first stick-thin and weak (or maybe you were chubby, and lacking self-confidence) – to getting my first arm pump and some minor muscle definition – to really going all out and committing a huge chunk of my life to being under the bar and getting seriously killer results.
AND I’m still walking this path – the same one you’re on right now – and I can speak your “language” to get you exactly to where you need to go.
Dear Meathead, wadda say?